In the spring of 1991, I was working for a small start-up computer
business called The Company of Science and Art, or CoSA, in
Providence, Rhode Island. Founded as a hypermedia development
company, CoSA was also a nascent software developer, and their first
major product was a video display engine called PACo (an acronym for
Pics Animation Compiler), which had the breakthrough ability to play
full-motion video with synchronized audio on a Macintosh directly
from the hard drive without having to put the entire file into the
RAM first. This made it possible for the first time to play
multi-megabyte files on regular Macs not supercharged with
additional RAM and third-party video cards. I created the Esther
video as a demonstrator for PACo - because the song was ten minutes
long and the video file was very large, it was the ideal vehicle to
show off PACo's capabilities.
The choice of Phish's music came from one of CoSA's founders, Greg
Deocampo, who had established a relationship with the band in his
pursuit of potential content for hypermedia development in the form
of interactive CD-ROMs. At the time, Phish was a relatively unknown
band from Vermont that was just beginning to make an impression on
the college circuit. They generously gave permission to CoSA to make
a video for any song it chose from the album Junta - an example of
the same generosity which led the band to encourage soundboard
taping by fans at its shows, and which would help to create the
unique fan community that would eventually make the band one of the
most significant musical movements of the 1990s. I don't remember
exactly why I chose the song Esther for the video - I can say,
however, that I definitely had no idea how much work would be needed
to create a video for a 10-minute-long song, because if I had I
probably would have either picked a shorter song or just called the
whole thing off. In the end, I think I recognized that the
bent-reality, dream-like quality of Trey Anastasio's lyrics would
make a good match for the style of drawing I had developed -
especially the iconic face of the puppet, which came to me very
quickly upon hearing the song and remains my favorite image from the
project.
Incidentally, PACo was the forerunner of a program that propelled
CoSA into the major leagues of software development and brought
about its acquisition first by Aldus and then by Adobe. That program
was After Effects, now an industry standard for desktop video
production and one of Adobe's cornerstone applications.
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